The Big Miss: How Organizations Overlook the Value of Emotions (Paperback) (ISBN-13: 9781637422564)

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!

What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?

In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:

• Discover the difference between what customers say and do
• Create a data-based strategy around specific emotions
• Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI

Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.

Author: Zhecho Dobrev
ISBN-10: 1637422563
ISBN-13: 9781637422564
Publisher: Business Expert Press
Language: English
Published: 08/05/2022
Pages: 220
Format: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.00w x 0.46d