Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
The Big Red Fez: Zooming, Evolution, and the Future of Your Company (Paperback) (ISBN-13: 9780743227902)
Vendor:
Seth Godin
Product type:
Books
- $12.95
$12.95- $12.95
- Unit price
- per
Subtotal:
$12.95
Description
xYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Author: Seth Godin
ISBN-10: 0743227905
ISBN-13: 9780743227902
Publisher: Free Press
Language: English
Published: 01/18/2002
Pages: 112
Format: Paperback
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citation(s):
Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Author: Seth Godin
ISBN-10: 0743227905
ISBN-13: 9780743227902
Publisher: Free Press
Language: English
Published: 01/18/2002
Pages: 112
Format: Paperback
Weight: 0.36lbs
Size: 8.46h x 5.54w x 0.30d
Review Citation(s):
Booklist 01/01/2002 pg. 784
Booklist 11/01/2002 pg. 460
Publishers Weekly 12/03/2001
By Seth Godin
xSeth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing--the first book ever published on how to do business online--as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Recently Viewed Products
- Choosing a selection results in a full page refresh.