The Blueprint for a Successful Practice: Methods of Marketing Your Business & Increasing Your Bottom Line (Paperback) (ISBN-13: 9781449902186)

Gina Spielman's schooling and professional life has all been in Illinois, some in rural areas, but mostly in the Chicago metropolitan area. She attended Southern Illinois University, where she received a BA in Psychology, and then attended University of Illinois-Chicago where she earned a Master's Degree. She is a Licensed Clinical Social Worker and a Certified Hypnotist. For the past 13 years, she has been providing psychotherapy as well as managing her private practice. At the time of writing this book, she had two counseling offices. One in Naperville, Illinois, which would be considered a typical Chicago suburb, with an urban feel. Another in Oswego, Illinois, which is more of a small-town atmosphere. She has also worked many years in national Employee Assistance Programs (EAPs) as well as in managed care settings. Having a proven track record of building up a successful group practice, Gina has countless "tried and true" suggestions and recommendations. She has also learned "the hard way" with various methods and shares those as well. She decided to write this book after realizing she had volumes of useful information from all the years of working as a professional, as well as everything she has learned from building a practice. In general, other professionals seemed to be unaware of several ways they could market themselves free or low cost, as well as other tips on how to increase income. They frequently tried to "pick her brain" to find out how a practice can receive so many referrals. Often, other professionals wanted information on the "ins and outs" of insurance and EAP companies. Also, she had realized that she may think a bit differently than most other therapists, seeing ways that they may not see, in regards to practice-building, marketing, and increasing income. With her practice, when all of the counselors began to have schedules full of clients, Gina found herself not having to use the information and skills (in practice-building) anymore. She had to do something to keep her passion alive, therefore she began a consulting service for other professionals on how to build their practices, and then started the book! Gina hopes that you will take full advantage of this book for you and your current or future business.