The Book of Persuasion: How You Can Change People's Minds and Influence Their Decisions While Building Trust (Paperback) (ISBN-13: 9781037062032)

Whether you're a doctor, lawyer, business executive, manager, salesperson, coach or a parent - we're all required to call on our persuasive powers to get others to do what we'd like them to do.

This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

"This is an easy read, packed with real case studies and personal experiences and outstanding anecdotes that will inspire you while you learn. Paul's book outlines the psychology and science of persuasion in simple, practical terms, while revealing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating, and riveting, this book will dramatically improve your ability to influence others and is a must-read."

- Prof. Allan Pease, Author of 11 #1 bestsellers

"Persuasion techniques that are simple to master and will help you to influence in ways that are not immediately obvious"

- Tony Leon, former leader of the opposition in the South African parliament