The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks (Paperback) (ISBN-13: 9781610350525)

Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

Author: Deltina Hay
ISBN-10: 1610350529
ISBN-13: 9781610350525
Publisher: Quill Driver Books
Language: English
Published: 05/01/2012
Pages: 226
Format: Paperback
Weight: 0.75lbs
Size: 8.80h x 5.90w x 0.60d

Review Citation(s):
Publishers Weekly 03/12/2012 pg. 51