The Brand Beside The Brand: 10 Reasons to step from behind and stand beside the brand! (Paperback) (ISBN-13: 9780971202191)

The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional.