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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace (Paperback) (ISBN-13: 9780071597500)
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Peter Montoya
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Books
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Description
xThe international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Author: Peter Montoya, Tim Vandehey
ISBN-10: 0071597506
ISBN-13: 9780071597500
Publisher: McGraw-Hill Companies
Language: English
Published: 10/24/2008
Pages: 288
Format: Paperback
Weight: 0.87lbs
Size: 8.92h x 6.26w x 0.70d
By Peter Montoya
xPeter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
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