The Brand Gap: Revised Edition by Neumeier, Marty

The Brand Gap: Revised Edition (Paperback) (ISBN-13: 9780321348104)

Vendor: Marty Neumeier
Product type: Books
Format: Paperback
$39.99
$39.99
$39.99
Subtotal: $39.99
The Brand Gap: Revised Edition by Neumeier, Marty

The Brand Gap: Revised Edition

$39.99
The Brand Gap: Revised Edition by Neumeier, Marty

The Brand Gap: Revised Edition

$39.99
Format: Paperback
Description
Description
x
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!

- With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.



Author: Marty Neumeier
ISBN-10: 0321348109
ISBN-13: 9780321348104
Publisher: New Riders Publishing
Language: English
Published: 08/01/2005
Pages: 208
Format: Paperback
Weight: 0.64lbs
Size: 8.02h x 5.32w x 0.56d

Review Citation(s):
Business Connections 06/01/2005 pg. 22
By Marty Neumeier
By Marty Neumeier
x
Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

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