The Brand Glossary by Brandchannel, Interbrands

The Brand Glossary (Paperback) (ISBN-13: 9781544258591)

Vendor: Interbrandｴs Brandchannel
Product type: Books
Format: Paperback
$29.99
$29.99
$29.99
Subtotal: $29.99
The Brand Glossary by Brandchannel, Interbrands

The Brand Glossary

$29.99
The Brand Glossary by Brandchannel, Interbrands

The Brand Glossary

$29.99
Format: Paperback
Description
Description
x
We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management -according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions- both in words, and in practice.

Author: Interbrandｴs Brandchannel, Paola Norambuena
ISBN-10: 1544258593
ISBN-13: 9781544258591
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 03/09/2017
Pages: 218
Format: Paperback
Weight: 0.53lbs
Size: 8.00h x 5.00w x 0.50d
By Interbrandｴs Brandchannel
By Interbrandｴs Brandchannel
x
Andr駸 Vel疽quez is a Psychology and Cognitive Science Graduate from Jesuitｴs Xavierian University (Colombia), did a Marketing Communication Diplomature through the Dale Carnegie Institute, holds a Master Degree on Advertising of Universitat de Barcelona and Postgraduate Studies on Business -focusing on the Digital- with its Escuela de Empresa and the Life Long Learning Institute; most recently, got an Scholarship from US Department of State serving as a Fellow on Research and Innovation at Missouri State University appointed for the Springfield Area Chamber of Commerce. Andres Velasquez is a also Freelance Speaker and Trainer since 2007.

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