The Branding of Polaroid by Giambarba, Paul

The Branding of Polaroid (Paperback) (ISBN-13: 9780871550019)

Vendor: Paul Giambarba
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
The Branding of Polaroid by Giambarba, Paul

The Branding of Polaroid

$39.95
The Branding of Polaroid by Giambarba, Paul

The Branding of Polaroid

$39.95
Format: Paperback
Description
Description
x
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

Author: Paul Giambarba
ISBN-10: 0871550016
ISBN-13: 9780871550019
Publisher: Capearts Publishing
Language: English
Published: 09/15/2014
Pages: 146
Format: Paperback
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d

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