The Business of Choice: How Human Instinct Influences Everyone's Decisions by Willcox, Matthew

The Business of Choice: How Human Instinct Influences Everyone's Decisions (Hardcover) (ISBN-13: 9781839820717)

Vendor: Matthew Willcox
Product type: Books
Format: Hardcover
$47.99
$47.99
$47.99
Subtotal: $47.99
The Business of Choice: How Human Instinct Influences Everyone's Decisions by Willcox, Matthew

The Business of Choice: How Human Instinct Influences Everyone's Decisions

$47.99
The Business of Choice: How Human Instinct Influences Everyone's Decisions by Willcox, Matthew

The Business of Choice: How Human Instinct Influences Everyone's Decisions

$47.99
Format: Hardcover
Description
Description
x
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

Author: Matthew Willcox
ISBN-10: 1839820713
ISBN-13: 9781839820717
Publisher: Emerald Publishing Limited
Language: English
Published: 09/28/2020
Pages: 312
Format: Hardcover
Weight: 1.27lbs
Size: 9.10h x 6.10w x 0.90d
By Matthew Willcox
By Matthew Willcox
x
Matthew Willcox runs a behavioural science insights and choice architecture consultancy. He is one of the pioneers of the application of behavioral insights to marketing and founded The Institute of Decision Making in 2009 as a bridge between marketers and scientists who study human behaviour.

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