The Business of Design: Balancing Creativity and Profitability by Granet, Keith

The Business of Design 2e: Balancing Creativity and Profitability (Hardcover) (ISBN-13: 9781616899981)

Vendor: Keith Granet
Product type: Books
Format: Hardcover
$40.00
$40.00
$40.00
Subtotal: $40.00
The Business of Design: Balancing Creativity and Profitability by Granet, Keith

The Business of Design 2e: Balancing Creativity and Profitability

$40.00
The Business of Design: Balancing Creativity and Profitability by Granet, Keith

The Business of Design 2e: Balancing Creativity and Profitability

$40.00
Format: Hardcover
Description
Description
x
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author: Keith Granet
ISBN-10: 1616899980
ISBN-13: 9781616899981
Publisher: Princeton Architectural Press
Language: English
Published: 06/15/2021
Pages: 224
Format: Hardcover
Weight: 2.10lbs
Size: 10.10h x 8.30w x 1.00d

Review Citation(s):
Choice 01/01/2022
By Keith Granet
By Keith Granet
x
Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

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