The Business of Research: RCA and the Videodisc by Graham, Margaret B. W.

The Business of Research: RCA and the Videodisc (Hardcover) (ISBN-13: 9780521322829)

Vendor: Margaret B. W. Graham
Product type: Books
Format: Hardcover
$120.00
$120.00
$120.00
Subtotal: $120.00
The Business of Research: RCA and the Videodisc by Graham, Margaret B. W.

The Business of Research: RCA and the Videodisc

$120.00
The Business of Research: RCA and the Videodisc by Graham, Margaret B. W.

The Business of Research: RCA and the Videodisc

$120.00
Format: Hardcover
Description
Description
x
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

Author: Margaret B. W. Graham
ISBN-10: 0521322820
ISBN-13: 9780521322829
Publisher: Cambridge University Press
Language: English
Published: 08/29/1986
Pages: 274
Format: Hardcover
Weight: 1.00lbs
Size: 9.24h x 6.33w x 1.02d

Review Citation(s):
Library Journal 07/01/1986

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