The Business of Sports (Paperback) (ISBN-13: 9780763780784)

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today's sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas. The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

Author: Scott Rosner, Kenneth L. Shropshire
ISBN-10: 0763780782
ISBN-13: 9780763780784
Publisher: Jones & Bartlett Publishers
Language: English
Published: 10/12/2010
Pages: 770
Format: Paperback
Weight: 4.00lbs
Size: 10.90h x 8.40w x 1.30d