The Business of Yoga: A Step-by-Step Guide for Marketing and Maximizing Profits for Yoga Studios and Instructors (Paperback) (ISBN-13: 9780692256411)

Casey Conrad has been in the health and fitness industry for over 27 years. She is the President of Communication Consultants, a company dedicated to providing high quality sales, marketing and management seminars for professionals in the health and fitness industry worldwide. In addition to authoring "Selling Fitness: The Complete Guide to Selling Health Club Memberships," she has created and published over 24 other sales and marketing products specifically for the health and fitness industry, including "Selling Personal Training" and her most recent "Internet Marketing for Health & Fitness Clubs." She has been a featured presenter in 20 countries, and has spoken for numerous health club industry organizations including IHRSA, Club Industry, Network for Fitness Professionals in Australia, Gold's Gym Enterprises, Bodylife in England and Germany, Forum in Italy, EFFA in Holland and Asiafit in Hong Kong and Beijing. Howard VanEs, M.A., E-RYT 500 has been committed to wellness and fitness for over 28 years. He has a deep passion for helping people learn about the many ways they can improve the quality of their health and lives through mind/body methods. For over 23 years, Howard has been a dedicated practitioner of hatha yoga and has been teaching yoga for the last 18 years in the Bay area of California. Howard has written many yoga related books, as well as numerous others focused on health and wellness including Yoga: The Back Pain Cure, Beginning Yoga: A Practice Manual, Meditation: The Gift Inside, and ABS! 50 of the Best core exercises to strengthen, tone, and flatten your belly. In addition to writing about and teaching yoga, Howard also leads yoga teacher trainings and wellness seminars and retreats worldwide.