The Buyer's Guide to Websites: What You Need to Know to Get the Website of Your Dreams (Paperback) (ISBN-13: 9780999322406)

If you've got a business, a product, a brand, or even just an idea, you need a website. In today's digital landscape, an online presence is no longer optional. It's essential.

The Internet remains an unregulated frontier where good guys and scam artists often look very similar. Without experience and knowledge, the web can be a dangerous place. You need a guide.

The Buyer's Guide to Websites is a comprehensive tool kit for building and managing an incredible website, from agency vetting and contract creation to development oversight, design input, and digital marketing. Throughout, Drew Barton, the founder and president of an award-winning digital agency, breaks down the process of finding, hiring, and working with web developers and designers. Don't fall prey to unqualified imposters: The Buyer's Guide to Websites will teach you how to ask the right questions, make the right decisions, and create a website that helps you succeed online.