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The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent (Paperback) (ISBN-13: 9781449961114)
Vendor:
Luiz Guilherme Duarte Phd
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Books
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Description
xIn the mid-90s, a host of media companies ventured into Latin America, promoting a boom in the emerging pay-TV industry of the region. Not all companies survived though. What led to this industry expansion and the survivors' secret for success is the topic of this extensive first-hand account by media researcher Luiz G. Duarte, who experienced the ups and downs and lived to tell the story. Beyond an academic review of both the marketing and social sciences theories that could possibly explain the facts, the book also represents a detailed history of this industry trend for anyone interested in doing well in this business.
Author: Luiz Guilherme Duarte Phd
ISBN-10: 1449961118
ISBN-13: 9781449961114
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 12/29/2009
Pages: 358
Format: Paperback
Weight: 0.91lbs
Size: 8.50h x 5.50w x 0.74d
Author: Luiz Guilherme Duarte Phd
ISBN-10: 1449961118
ISBN-13: 9781449961114
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 12/29/2009
Pages: 358
Format: Paperback
Weight: 0.91lbs
Size: 8.50h x 5.50w x 0.74d
By Luiz Guilherme Duarte Phd
xLuiz G. Duarte is a journalist and media researcher with numerous publications in both Portuguese and English. During his two-decades in the pan-american media industry, he accumulated experiences in major firms like DIRECTV, Sony Pictures, Univision, WGBH and others. As editor of vide-u.com media publications, he is dedicated to promoting research in the industry among academics and business executives alike.
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