The Carrefour symbol: whether you realise its meaning or not (Paperback) (ISBN-13: 9786208404826)

The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.

Author: Rogério Luiz Da Silveira Fraga
ISBN-10: 6208404827
ISBN-13: 9786208404826
Publisher: Our Knowledge Publishing
Language: English
Published: 12/22/2024
Pages: 52
Format: Paperback
Weight: 0.20lbs
Size: 9.00h x 6.00w x 0.12d