The Cause: The Power of Digital Storytelling for Social Good (Paperback) (ISBN-13: 9780615782157)

Tania Mulry is the founder and CEO of DDx Media, an award-winning marketer, and an instructor at the University of Southern California. In 2010, Tania left her secure corporate career to pursue her dream of doing something that would help the world. It was from this idea that she founded DDx Media. The company's first initiative was developing edRover, a mobile app that helps families to direct donations from local businesses to a school of their choice. edRover was recognized by AT&T as the Best Application of 2011 in the category of Social Good. Impressed by the edRover concept and Tania's contest pitch, AT&T asked her to join the AT&T Developers Advisory Council. She also won Microsoft Fastpitch Competition and was among a few developers selected to attend Microsoft Mobile Acceleration Week. Recently, she published her first book, "The Cause: The Power of Digital Storytelling for Social Good". Prior to striking out on her own with DDx, Tania was a key member of an international marketing agency, developing cutting edge digital and experiential marketing campaigns for an impressive roster of clients. These clients included AT&T, JCPenney, GameStop, Brinkers (Chili's), Nintendo, Nokia, RIM, LG, State Farm, Kimberly-Clark, Frito-Lay, the San Diego Chargers, the Dallas Cowboys, the New York Yankees, the San Francisco Giants, and the San Antonio Spurs. Tania was also a founding member of MasterCard Worldwide's Information Products and Services team, which still yields the company over $50 annually million in revenue. She led MasterCard's mobile marketing, loyalty, and commerce initiatives, including business development with major banks, mobile network operators, handset manufacturers and mobile wallet suppliers. Tania is recognized as an international and U.S. patent holder for her work to identify behavioral patterns in purchasing data and predicting more profitable cross-marketing opportunities. She was a key member of the Corporate Strategy team leading up to the historic IPO of MasterCard Worldwide. When Tania is not teaching or working on her entrepreneurial ventures she is planning her next trip. Her love of travel is related to her interest in education issues, she explained. "Education is about taking your family on an interesting adventure, experiencing life. Sometimes the best part is going on a drive and popping into the places you find along the way." Tania lives in Northern Los Angeles County with her husband and three sons.