The Changing Landscape of Global Businesses: Principles and Practices (Hardcover) (ISBN-13: 9781527518186)

The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business.

Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.

Author: Babu George
ISBN-10: 1527518183
ISBN-13: 9781527518186
Publisher: Cambridge Scholars Publishing
Language: English
Published: 11/08/2018
Pages: 299
Format: Hardcover