The Changing World Of Digital Marketing: Effective SEO Is More Important Than Ever Before: Search Engines (Paperback) (ISBN-13: 9798461015169)

This book will show you an understanding of SEO and how it worked in the past and how it's changing for the future.
You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and Digital marketing for your brand.
You will learn about all the tools you should have in your tool belt and the pros and cons of each including:
- Mobile Optimization, and Geolocation featuring
- PPC and Paid advertising
- Social Media Marketing
- Content Marketing and branding to Maximize Search Engine Optimization
- Influencer Marketing