The Cheese Mall: Key Marketing Skills for the Budding Entrepreneur (Paperback) (ISBN-13: 9781479349807)

Bernie Tracey has over 20 year's business management experience in various sectors. Her experience profile extends to Marketing, Sales, Operations, Customer Service and HR. Following her successful corporate career Bernie set up Beacon Coaching Consultancy in October 2005. The primary focus of the business is to work with companies to help them take their business to the next level of development. This is achieved through a combination of mentoring, coaching, training and consultancy. With her extensive management skills Bernie brings to the clients table a thorough understanding of the business processes. She is highly attuned to the development needs of a business and to working with clients to help them gain a real understanding of where they are right now. She has a rare talent to see very quickly where a business needs to go and more importantly what it needs to do in order to get there. Bernie is a leading expert in marketing and sales and works with a number of County Enterprise Boards and SME companies. She also coaches at executive level in organisations. Given her broad based experience, she has a particular insight into the myriad of issues that senior executives and business owners face. Bernie is a graduate of the National College of Ireland and of the US based professional coaching training institute Coach-U. She is a Certified Assessor for the Bar-On EQ-i psychometric tool and a Behavioural and Values Analyst for the Success Insights(R) Programme. She is also a Business Advisor for Excellence Through People(R) which is the National Human Resource Management Standard. Her book, The Cheese Mall has been endorsed by a leading light in Irish business, Senator Feargal Quinn as a 'must read' for budding entrepreneurs.