The Chef Architect: Concept Development & Design, College Textbook Edition (Paperback) (ISBN-13: 9781729742792)

WACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject by teaching the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this College Textbook edition, Fred Raynaud explores ideas in New Product Development (NPD), Research & Development (R&D), menu engineering, ideation, and kitchen design. "Breakthrough begins with the foundation of desire and the pursuit of 'WOW, ' the visualization of the end of the game where you win... it's the end zone dance, the standing ovation, the silence of a crowed so moved by the performance they become speechless...." This book is for the culinary student or professional that desires to hone their skill in restaurant design and concepting.

Author: Fred Raynaud
ISBN-10: 1729742793
ISBN-13: 9781729742792
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 11/12/2018
Pages: 360
Format: Paperback
Weight: 1.57lbs
Size: 10.00h x 8.00w x 0.75d