The Chief Growth Officer's Manifesto: Why Every Business Leader Must Think Like a Chief Growth Officer (Hardcover) (ISBN-13: 9781574727043)

Why This Manifesto Is Written For Chief Executive Officers,
Chief Marketing Officers And Entrepreneurial Business Leaders

The Chief Growth Officer's Manifesto shows business leaders how to create more valuable organic growth. It presents the seven important competencies of the emergent role of Chief Growth Officer.

This manifesto draws lessons from top-performing companies throughout the globe who are winning by 'getting it right.' A new, balanced and timely approach to growth is emerging through the advancing role of the Chief Growth Officer.

These hands-on business leaders demand nothing less than full potential from their operating units. They develop repeatable, sustainable processes that they apply to their approach to growth over and over again to make their companies more valuable over time.

Whether or not your business is the clear-cut leader in your industry, you cannot afford to ignore how the best companies are transforming the business landscape using the seven growth-focused leadership principles explained in The Chief Growth Officer's Manifesto.