The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis (Paperback) (ISBN-13: 9780803977037)

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response

Author: David Miller, Jenny Kitzinger, Peter Beharrell
ISBN-10: 0803977034
ISBN-13: 9780803977037
Publisher: Sage Publications Ltd
Language: English
Published: 03/23/1998
Pages: 256
Format: Paperback
Weight: 0.81lbs
Size: 9.21h x 6.14w x 0.55d