The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Shally, Sut

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society (Paperback) (ISBN-13: 9780415903530)

Vendor: Sut Shally
Product type: Books
Format: Paperback
$44.95
$44.95
$44.95
Subtotal: $44.95
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Shally, Sut

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

$44.95
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Shally, Sut

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

$44.95
Format: Paperback
Description
Description
x
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Author: Sut Shally, Sut Jhally, Jhally Sut
ISBN-10: 041590353X
ISBN-13: 9780415903530
Publisher: Routledge
Language: English
Published: 12/12/1990
Pages: 240
Format: Paperback
Weight: 0.74lbs
Size: 9.18h x 6.06w x 0.57d
By Sut Shally
By Sut Shally
x

Sut Jhally teaches at the University of Massachusetts at Amherst.

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