The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy (Paperback) (ISBN-13: 9781433156571)

Betteke van Ruler, Ph.D., is a professor and leading scholar in corporate communication and public relations. She received the honorary title of Officer in the Order of Orange Nassau by Her Majesty Queen Beatrix of The Netherlands for her groundbreaking work in bridging the gap between academic theory and practice. Van Ruler is published in Public Relations Review, Journal of Communication Management, Journal of Public Relations Research, and in many international scientific and professional journals and books. She is founder of the Van Ruler Academy and was Chair of the Public Relations Division of International Communication Association and President of EUPRERA, the European Public Relations Education Research Association. She was honored with the prestigious ICA Fellowship award of the International Communication Association (2018).

Frank Kver, M.Sc., is a partner at go WEPUBLIC, an Amsterdam-based consultancy firm and Dutch affiliate of the international Interel Group. Kver is an experienced consultant at the intersection of strategy, leadership and communication. He is a renowned consultant in The Netherlands and trusted advisor of senior executives and CCOs.