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The twin forces of globalization and technology revolutionized how successful companies compete. Now they present a threat to associations, as well as an opportunity that they must embrace.
But associations cannot reinvent themselves based solely on new technology that simply enhances current offerings. Only a major, top-to-bottom transformation will catapult associations into a new, uncharted competitive space.
Associations will make the change or contend with irrelevance in the face of globalization, online communities, digital and social media, user-generated content and on-demand access to research and information.
They must discover what members want and then deliver it however and whenever they want it. That is not too much to ask in a borderless world powered by technology. It is not only possible, but easy. The competition has figured it out. Have you?
Author: Rebecca Rolfes
ISBN-10: 0595526950
ISBN-13: 9780595526956
Publisher: iUniverse
Language: English
Published: 02/18/2009
Pages: 144
Format: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.31d
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