The Construction of Public Opinion in a Digital Age (Paperback) (ISBN-13: 9781526198334)

This book presents a new conceptual model for understanding the role of the media in the construction of public knowledge, belief and opinion in the context of a radically changed communications infrastructure. Drawing on a series of empirical studies conducted over nearly a decade, Happer deploys evidence of a 'disconnect' between neoliberal media and the public which is rooted in a disaffection with a mainstream political culture which has failed to deliver the societal outcomes promised. As people are pushed towards alternative digital sources, new communities of opinion are produced in ways which polarise publics and ultimately limit the potential for social change.

Offering an innovative and urgently needed new sociological analysis, this book is required reading for an inter-disciplinary field of media, journalism, and politics/IR which has largely abandoned questions of media power and public opinion management, as well as policymakers, science communicators and journalists.

Author: Catherine Happer
ISBN-10: 1526198339
ISBN-13: 9781526198334
Publisher: Manchester University Press
Language: English
Published: 06/23/2026
Pages: 208
Format: Paperback
Weight: 0.65lbs
Size: 9.21h x 6.14w x 0.44d