The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (Hardcover) (ISBN-13: 9781781338971)

Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.

Key learnings:

• Modernizing insights functions Practical steps and real-life stories to evolve your insights team.
• Strategic evolution Develop your people, processes, and technology to drive significant organizational change.
• Insights maturity framework Achieve consumer-centric, data-driven operations with a clear path to insights maturity.

Discover how to:

• Move from fragmented operations to a cohesive, globally connected insights function.
• Implement agile research practices to stay ahead of market trends and consumer needs.
• Transition from data silos to integrated, democratically accessible data.
• Become a strategic partner within your organization, driving growth and innovation.

The Consumer Insights Revolution is an essential resource for market research professionals and organizations aiming to enhance their consumer insights, align with consumer needs, and achieve a competitive edge in today's fast-paced market.