The Content Analysis Guidebook (Paperback) (ISBN-13: 9781412979474)

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Author: Kimberly A. Neuendorf
ISBN-10: 1412979471
ISBN-13: 9781412979474
Publisher: Sage Publications, Inc
Language: English
Published: 05/30/2016
Pages: 456
Format: Paperback
Weight: 1.55lbs
Size: 9.90h x 7.00w x 0.80d