The Core of Breakthrough Advertising: Foundamental principles of Eugene Schwartz's Copywriting (Paperback) (ISBN-13: 9781291979978)

The Core of Breakthrough Advertising has been crafted for two kinds of readers: seasoned copywriters who want a practical working manual, and those who wish to explore Eugene Schwartz's core ideas without committing to the full investment upfront. For professionals, it serves as a sturdy, everyday reference-something you can keep on your desk, consult during calls or meetings, and use to revisit specific principles without handling your valuable original copy. Whenever you need to refresh a concept or quickly check a point, this summary keeps Schwartz's foundational lessons within easy reach. For newcomers to copywriting-or for anyone simply curious about Schwartz's thinking-this edition provides an accessible doorway into his groundbreaking ideas. Given the rarity and high price of the original, I believe his insights shouldn't remain confined to a small circle of fortunate owners. This summary aims to broaden access to Schwartz's brilliance and to show why his theories, despite being over sixty years old, remain remarkably current and effective. My intention is to support Eugene Schwartz's masterpiece understanding and diffusion. I hope this edition works as a springboard for readers who want to go deeper into a timeless classic every copywriter should know.

Author: Alex Grant
ISBN-10: 1291979972
ISBN-13: 9781291979978
Publisher: Lulu.com
Language: English
Published: 11/19/2025
Pages: 156
Format: Paperback
Weight: 0.35lbs
Size: 8.00h x 5.00w x 0.33d