The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by Enz, Cathy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy (Hardcover) (ISBN-13: 9781412905909)

Vendor: Cathy Enz
Product type: Books
Format: Hardcover
$150.00
$150.00
$150.00
Subtotal: $150.00
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by Enz, Cathy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

$150.00
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by Enz, Cathy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

$150.00
Format: Hardcover
Description
Description
x
The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context.

Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured.

Author: Cathy Enz
ISBN-10: 1412905907
ISBN-13: 9781412905909
Publisher: Sage Publications, Inc
Language: English
Published: 06/29/2010
Pages: 1080
Format: Hardcover
Weight: 4.00lbs
Size: 10.10h x 7.00w x 1.70d

Review Citation(s):
Scitech Book News 12/01/2010 pg. 180

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