The Corporate Brand by Ind, N.

The Corporate Brand (Hardcover) (ISBN-13: 9780333674727)

Vendor: N. Ind
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
The Corporate Brand by Ind, N.

The Corporate Brand

$109.99
The Corporate Brand by Ind, N.

The Corporate Brand

$109.99
Format: Hardcover
Description
Description
x
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company's distinctive qualities such as service or value. This book's fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising - to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both 'corporate identity' and reputation.

Author: N. Ind
ISBN-10: 0333674723
ISBN-13: 9780333674727
Publisher: Palgrave MacMillan
Language: English
Published: 06/06/1997
Pages: 184
Format: Hardcover
Weight: 0.89lbs
Size: 8.50h x 5.50w x 0.63d
By N. Ind
By N. Ind
x
NICHOLAS IND is Director of the corporate branding consultancy, Ind Associates. His previous books include Terence Conran: The Authorised Biography, also published by Macmillan, and The Corporate Image and Great Advertising Campaigns. He was founder of the International Corporate Identity Group.

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