The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by Foote, Cameron S.

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services (Hardcover) (ISBN-13: 9780393733471)

Vendor: Cameron S. Foote
Product type: Books
Format: Hardcover
$45.00
$45.00
$45.00
Subtotal: $45.00
The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by Foote, Cameron S.

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

$45.00
The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by Foote, Cameron S.

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

$45.00
Format: Hardcover
Description
Description
x
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Author: Cameron S. Foote
ISBN-10: 0393733475
ISBN-13: 9780393733471
Publisher: W. W. Norton & Company
Language: English
Published: 11/14/2011
Pages: 224
Format: Hardcover
Weight: 1.20lbs
Size: 9.30h x 6.10w x 0.90d

Review Citation(s):
Reference and Research Bk News 12/01/2011 pg. 80

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