The Cult of Youth: Anti-Ageing in Modern Britain (Hardcover) (ISBN-13: 9781108484152)

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.

Author: James F. Stark
ISBN-10: 1108484158
ISBN-13: 9781108484152
Publisher: Cambridge University Press
Language: English
Published: 03/19/2020
Pages: 262
Format: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.40w x 0.60d