The Culting of Brands: Turn Your Customers into True Believers by Atkin, Douglas

The Culting of Brands: Turn Your Customers into True Believers (Paperback) (ISBN-13: 9781591840961)

Vendor: Douglas Atkin
Product type: Books
Format: Paperback
$24.00
$24.00
$24.00
Subtotal: $24.00
The Culting of Brands: Turn Your Customers into True Believers by Atkin, Douglas

The Culting of Brands: Turn Your Customers into True Believers

$24.00
The Culting of Brands: Turn Your Customers into True Believers by Atkin, Douglas

The Culting of Brands: Turn Your Customers into True Believers

$24.00
Format: Paperback
Description
Description
x

Author: Douglas Atkin
ISBN-10: 1591840961
ISBN-13: 9781591840961
Publisher: Penguin Publishing Group
Language: English
Published: 05/31/2005
Pages: 256
Format: Paperback
Weight: 0.51lbs
Size: 8.40h x 5.56w x 0.56d

Review Citation(s):
Business Connections 06/01/2005 pg. 23
Ingram Advance 06/01/2005 pg. 61
By Douglas Atkin
By Douglas Atkin
x
Douglas Atkin is the director of strategy at one of New York's hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.

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