The Cultural Politics of Femvertising: Selling Empowerment by Gwynne, Joel

The Cultural Politics of Femvertising: Selling Empowerment (Hardcover) (ISBN-13: 9783030991531)

Vendor: Joel Gwynne
Product type: Books
Format: Hardcover
$129.99
$129.99
$129.99
Subtotal: $129.99
The Cultural Politics of Femvertising: Selling Empowerment by Gwynne, Joel

The Cultural Politics of Femvertising: Selling Empowerment

$129.99
The Cultural Politics of Femvertising: Selling Empowerment by Gwynne, Joel

The Cultural Politics of Femvertising: Selling Empowerment

$129.99
Format: Hardcover
Description
Description
x
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

Author: Joel Gwynne
ISBN-10: 3030991539
ISBN-13: 9783030991531
Publisher: Palgrave MacMillan
Language: English
Published: 05/19/2022
Pages: 237
Format: Hardcover
Weight: 1.00lbs
Size: 8.27h x 5.83w x 0.63d
By Joel Gwynne
By Joel Gwynne
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Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).

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