The Customer Copernicus: How to Be Customer-Led by Dawson, Charlie

The Customer Copernicus: How to be Customer-Led (Paperback) (ISBN-13: 9780367564636)

Vendor: Charlie Dawson
Product type: Books
Format: Paperback
$32.95
$32.95
$32.95
Subtotal: $32.95
The Customer Copernicus: How to Be Customer-Led by Dawson, Charlie

The Customer Copernicus: How to be Customer-Led

$32.95
The Customer Copernicus: How to Be Customer-Led by Dawson, Charlie

The Customer Copernicus: How to be Customer-Led

$32.95
Format: Paperback
Description
Description
x

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money.

The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court.

The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.




Author: Charlie Dawson, Se疣 Meehan
ISBN-10: 0367564637
ISBN-13: 9780367564636
Publisher: Routledge
Language: English
Published: 05/17/2021
Pages: 218
Format: Paperback
Weight: 0.75lbs
Size: 9.10h x 6.10w x 0.60d
By Charlie Dawson
By Charlie Dawson
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Charlie Dawson is the founder of The Foundation, a London-based consultancy that helps organisations create customer-led success.

Se疣 Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD Business School, Lausanne, Switzerland.

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