The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Brown, Linden

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance (Hardcover) (ISBN-13: 9780071821148)

Vendor: Linden Brown
Product type: Books
Format: Hardcover
$36.00
$36.00
$36.00
Subtotal: $36.00
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Brown, Linden

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

$36.00
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance by Brown, Linden

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

$36.00
Format: Hardcover
Description
Description
x
What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.



Author: Linden Brown, Christopher Brown
ISBN-10: 0071821147
ISBN-13: 9780071821148
Publisher: McGraw-Hill Companies
Language: English
Published: 01/07/2014
Pages: 336
Format: Hardcover
Weight: 1.35lbs
Size: 9.00h x 6.30w x 1.20d
By Linden Brown
By Linden Brown
x

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley-based management consultant.

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