The Customer Experience Blueprint: Profit Through Experience (Paperback) (ISBN-13: 9798898544270)

Customer Experience is the new buzzword of marketing. While the various facets of Customer Experience. It argues if it is a cost or an investment. While the world is still waking up to Customer Experience, some companies had built a formidable brand by ensuring a flawless Customer Experience. Customer Experience is not an end in itself but a continuous journey. The book aims to elaborate on this by various global examples.