The Customer Profit Maxim: Putting the Bottom-line on Top by Wiedenbrugge, Marcel

The Customer Profit Maxim: Putting the Bottom-line on Top (Paperback) (ISBN-13: 9781492306603)

Vendor: Marcel Wiedenbrugge
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
The Customer Profit Maxim: Putting the Bottom-line on Top by Wiedenbrugge, Marcel

The Customer Profit Maxim: Putting the Bottom-line on Top

$19.95
The Customer Profit Maxim: Putting the Bottom-line on Top by Wiedenbrugge, Marcel

The Customer Profit Maxim: Putting the Bottom-line on Top

$19.95
Format: Paperback
Description
Description
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The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.

Author: Marcel Wiedenbrugge, Wil Wurtz
ISBN-10: 1492306606
ISBN-13: 9781492306603
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/01/2013
Pages: 142
Format: Paperback
Weight: 0.48lbs
Size: 9.02h x 5.98w x 0.33d
By Marcel Wiedenbrugge
By Marcel Wiedenbrugge
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Wil Wurtz is a pioneer in CRM and customer value. He combines knowledge and expertise in marketing, psychology, statistical analysis, ICT and management. In the early nineties he was co-founder of MSP Associates, a CRM consulting firm "avant-la-lettre", known for the Customer Marketing method. Previously he was a member of the Board of Directors of the international marketing research company InterView Europe Ltd. He was founder of CRM Association NL, the Dutch network for CRM professionals. As the author of books and articles and as speaker at conferences, he has contributed to the development of CRM in Europe. He is a lecturer at Beeckestijn Business School for the Post Master Course CRM. Currently he is also managing consultant with Metrics & More, an action oriented CRM consultancy.
Marcel Wiedenbrugge combines knowledge and experience in account management / sales, credit management, service management and related software solutions. In the past he worked for companies like Ricoh, Van Ommeren Ceteco, PCD Polymere and Yamaha Musical Instruments Europe. Most of the time he worked in a B2B environment, but he is also quite familiar with retail. Marcel is an entrepreneur, speaker, writer, researcher, trainer and consultant. He develops, organizes and conducts workshops, trainings and seminars. Marcel frequently writes articles and is the author of several books. As a researcher, he is doing ongoing research on credit management and business developments in Asia Pacific, in particular China.

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