The Customering Method: From CX Dogma to Customer Science by Spinley, Aarron

The Customering Method: From CX Dogma to Customer Science (Hardcover) (ISBN-13: 9781032845425)

Vendor: Aarron Spinley
Product type: Books
Format: Hardcover
$180.00
$180.00
$180.00
Subtotal: $180.00
The Customering Method: From CX Dogma to Customer Science by Spinley, Aarron

The Customering Method: From CX Dogma to Customer Science

$180.00
The Customering Method: From CX Dogma to Customer Science by Spinley, Aarron

The Customering Method: From CX Dogma to Customer Science

$180.00
Format: Hardcover
Description
Description
x

Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.



Author: Aarron Spinley
ISBN-10: 1032845422
ISBN-13: 9781032845425
Publisher: Routledge
Language: English
Published: 11/01/2024
Pages: 292
Format: Hardcover
Weight: 1.36lbs
Size: 9.21h x 6.14w x 0.75d
By Aarron Spinley
By Aarron Spinley
x

Aarron Spinley is a Fellow at the Field Bell Institute (www.fieldbell.org). He is recognized as a foremost mind in the realm of customer science, noted for his signature approach: measuring the intersection of established management method, complex economics, and scientific precedent to confirm and systemize, or disrupt, for effect. As a writer or commentator, Aarron has featured in leading publications including Forbes, ZDNet, MyCustomer, CMO, Mumbrella, and Mi3 Media, and has appeared on five continents as a sought-after keynote speaker.

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