The Dark Side of Marketing Communications: Critical Marketing Perspectives by Hill, Tim

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Hardcover) (ISBN-13: 9781138587120)

Vendor: Tim Hill
Product type: Books
Format: Hardcover
$190.00
$190.00
$190.00
Subtotal: $190.00
The Dark Side of Marketing Communications: Critical Marketing Perspectives by Hill, Tim

The Dark Side of Marketing Communications: Critical Marketing Perspectives

$190.00
The Dark Side of Marketing Communications: Critical Marketing Perspectives by Hill, Tim

The Dark Side of Marketing Communications: Critical Marketing Perspectives

$190.00
Format: Hardcover
Description
Description
x

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.



Author: Tim Hill,Pierre McDonagh
ISBN-10: 1138587125
ISBN-13: 9781138587120
Publisher: Routledge
Language: English
Published: 10/29/2020
Pages: 124
Format: Hardcover
Weight: 0.82lbs
Size: 9.21h x 6.14w x 0.38d
By Tim Hill
By Tim Hill
x

Tim Hill is Lecturer in Marketing at the University of Bath, UK.

Pierre McDonagh is Professor of Critical Marketing and Society at the University of Bath, UK.

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