The Designer's Guide To Marketing And Pricing (Paperback) (ISBN-13: 9781600610080)

Do what you love and make money!

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.

This book shows you how to:

• learn which marketing tools are most effective and how to use them
• create a smart marketing plan that reflects your financial goals
• plan small actionable steps to take in reaching those financial goals
• determine who your ideal clients are and establish contact with them
• turn that initial contact into a profitable relationship for both of you
• talk to clients about money and the design process - without fear
• figure out a fair hourly rate and give an accurate estimate for a project

You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Author: Ilise Benun, Peleg Top
ISBN-10: 1600610080
ISBN-13: 9781600610080
Publisher: How Books
Language: English
Published: 03/02/2008
Pages: 288
Format: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.80d