The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry by Gaudillière, Jean-Paul

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Hardcover) (ISBN-13: 9781848935594)

Vendor: Jean-Paul Gaudillière
Product type: Books
Format: Hardcover
$200.00
$200.00
$200.00
Subtotal: $200.00
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry by Gaudillière, Jean-Paul

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

$200.00
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry by Gaudillière, Jean-Paul

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

$200.00
Format: Hardcover
Description
Description
x
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Author: Jean-Paul Gaudillière
ISBN-10: 1848935595
ISBN-13: 9781848935594
Publisher: Routledge
Language: English
Published: 03/01/2015
Pages: 284
Format: Hardcover
Weight: 1.28lbs
Size: 9.21h x 6.14w x 0.69d

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