The Dictionary of Marketing (Paperback) (ISBN-13: 9781435705128)

The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Author: Azaz Motiwala
ISBN-10: 1435705122
ISBN-13: 9781435705128
Publisher: Lulu.com
Language: English
Published: 04/18/2005
Pages: 294
Format: Paperback
Weight: 1.51lbs
Size: 11.00h x 8.50w x 0.62d