The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email by Rappaport, Stephen D.

The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email (Paperback) (ISBN-13: 9789063693770)

Vendor: Stephen D. Rappaport
Product type: Books
Format: Paperback
$45.00
$45.00
$45.00
Subtotal: $45.00
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email by Rappaport, Stephen D.

The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email

$45.00
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email by Rappaport, Stephen D.

The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email

$45.00
Format: Paperback
Description
Description
x
Definitive reference for brands that advertise, market, or engage with their customers and prospects through email, web, mobile, or social.


Author: Stephen D. Rappaport
ISBN-10: 906369377X
ISBN-13: 9789063693770
Publisher: Bis Publishers
Language: English
Published: 04/21/2015
Pages: 320
Format: Paperback
Weight: 2.60lbs
Size: 11.00h x 8.50w x 1.00d
By Stephen D. Rappaport
By Stephen D. Rappaport
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Stephen served as head of the ARF's Knowledge Center, and is presently Senior Consultant at his consulting firm. He consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.
The Digital Metrics Field Guide is his third book. Prior books were The Online Advertising Playbook and Listen First! Turning Social Media Conversations into Business Advantage, both published by John Wiley & Sons.

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