The Digital Mind: Semiotic Explorations in Digital Culture (Paperback) (ISBN-13: 9783030925574)

Kristian Bankov (b. 1970) is a Professor of Semiotics at New Bulgarian University, visiting Professor at Sichuan University, editor-in-chief of the journal Digital Age in Semiotics and Communication, and has served as Director of the Southeast European Center for Semiotic Studies since 2007. In 2014 he was elected as the Secretary General of the International Association for Semiotic Studies (IASS). His interest in semiotics began during the early nineties when he was studying in Bologna, following the courses of Umberto Eco and Ugo Volli. He has taught semiotics courses at New Bulgarian University since 1995. In 2000 he defended his PhD in Helsinki with Eero Tarasti. In 2006 he became an Associate Professor of Semiotics, and was promoted to Professor in 2011. His major interests are in the semiotics of new media and digital culture, sociosemiotics, identity, consumer culture, and semiotics of money. He has written four books and more than one hundred articles in Bulgarian, English, and Italian.