The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardcover) (ISBN-13: 9781591841661)

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.
Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.

Author: Seth Godin
ISBN-10: 1591841666
ISBN-13: 9781591841661
Publisher: Portfolio
Language: English
Published: 05/10/2007
Pages: 96
Format: Hardcover
Weight: 0.40lbs
Size: 7.30h x 5.26w x 0.52d
Award: Axiom Business Book Awards - Gold Medal Winner

Review Citation(s):
Library Journal 05/14/2007